Family Trip
04-07/2023 Germany

Due to global political and military tensions, particularly the Russian invasion of Ukraine, the demands on the Bundeswehr (German Armed Forces) have increased in recent years, leading to a heightened focus on its operations. With the additional funds now available, there is a renewed emphasis on recruiting new soldiers.

In addition to strategies such as social media series, targeted online advertising, and large-scale public campaigns, events like open barracks and base days, as well as the annual Bundeswehr Day, play a crucial role in attracting prospective soldiers. However, striking the right balance between generating interest among young individuals and avoiding the conflation of war and violence with play and fiction can be challenging. Despite efforts to provide information and raise awareness, the disconnect between these events and the grim reality of deadly weapons and military equipment is often hard to bridge.

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© Jasper Hill